Thursday, February 16, 2006

This is Denmark

My sister ("red" in blog comments) was at an academic conference in Denmark in November and saw this ad on TV and loved it, and sent me the link. It is beautiful. I haven't seen this in London yet, and I wanted to share it with you guys. While you're watching it I want you to think about one thing: the director, Nicolai Fuglsig, is Danish. Beautiful balls bouncing down the street vs. angry mobs killing each other. Beauty trumps anger in my book.

Click here to view the Sony BRAVIA ad, which was shot in San Francisco using 250,000 colored bouncing balls...this is real.

Choose the Extended Version (180 secs), preferably High Quality (H.264). Let it load completely before watching it so you can watch it straight through. You must have QuickTime Player to view. Enjoy.


  • I like reaching comments first. It's the same joyous feeling you get as soon as you step on fresh snow.

    *enjoys the moment*

    *goes to watch ads*

    So, guess I'm not going to be waving at you at AdEaters this year :(

    By Blogger Tooomz, at 2/16/2006 11:37 pm  

  • Awww...no not this year. That was so funny last year!! :)

    I'm dying to get a hold of an ad from last year that made P and I laugh for about half an hour non-stop - it was for some Polish (I think) juice called Hej or something (pronounced "Hey"). Whoever finds that for me to download gets...well...my love and affection forever.

    By Blogger Kleio, at 2/16/2006 11:42 pm  

  • I loved it!!! I thought the frog jumping out of the gutter was so cute! Maybe they will play it in the Adeaters this year as well.

    By Blogger Jazz Central, at 2/18/2006 9:18 am  

  • Hey Kleio,

    I love reading your blog. Once in a while we come across some blogs which are clean, do not try to be radical about anything and just talk about life... the way it is, without any thrills or frills. To me, your's is one such blog. And getting the comment from you has been such a big high. Just so that you know, I have linked your blog on to mine so that everytime I update my blog, I just check to find out what's new in yours. Take care and keep up the superb writing.

    By Blogger Jags Mollu, at 2/18/2006 11:43 pm  

  • J.C.'s right! The froggie is adorable! It's like the frog was saying, "look at me world! I'm here too! YAAAY!"

    I loved the ad! And I wonder where the coloured balls went after the shoot...*thinks*

    By Blogger Sou, at 2/19/2006 12:19 am  

  • JC & Sou: I thought the frog part was fantastic too, and I also loved the dog standing on the ledge watching the balls flying by. What a pure moment the whole thing is. I also wondered what happened to the balls after the shoot was over - 250,000! Another great image would be the people of San Francisco running around like children trying to scrounge up as many as they can to keep for themselves.

    JM: Hi again! Thank you for your nice words about my blog. Yes, I like to keep my posts simple - the whole reason I started keeping a blog was to keep my friends and family in Kuwait updated on my life, what I'm doing and thinking and feeling. My advantage is that I write academically about the issues I have the strongest opinions about, and so I do not need to use my blog as a venue to disseminate my views - I have a separate world in which to do that. This way I can keep this site light, fun, and (apparently to some) interesting! :)

    And I too enjoy reading your posts - it amazes me how open and honest you consistently are in exposing your feelings, and I admire that. Keep it up!

    By Blogger Kleio, at 2/19/2006 12:48 am  

  • The beauty of this ad, which struck me when I first saw it on TV in Denmark, is astonishing. I don't think I've ever seen a better one. The music, the colors, the frog (which jumps out of that pipe so joyfully it makes me want to jump up and down myself), the balls with more personality than a lot of people I know, together make this piece inspiring! Incidentally, Denmark itself is an amazing place. It is absolutely charming. The emphasis on impeccable design is to be seen everywhere in Copenhagen. People ride bikes to keep the environment clean. The tap water is drinkable. The people are intelligent, friendly, and tolerant. It is a small paradise, and we should all be so lucky as to live in such a wonderful and progressive place.

    By Anonymous red, at 2/19/2006 10:12 am  

  • Racists! They used red colors (Christians) more then blue (Muslims)!!! Racists!
    We have to do something about it!
    Boycott more Danish products!

    By Anonymous Switch to French Products, at 2/20/2006 1:18 am  

  • Hahaha! You know, it's sad that while we might make jokes about it (interpreting this ad that way), that is EXACTLY how I'm sure TONS of extremists would read into this ad! They'll find some hidden racist agenda if they want to.

    And I love French products! ;) But I like my Lurpak too!

    (Btw gorgeous new addition to your gallery!)

    By Blogger Kleio, at 2/20/2006 1:29 am  

  • thanks :D
    I use equal colors in them, nyahaha

    By Anonymous Switch to French Products, at 2/20/2006 9:01 am  

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