KaleidoKleio

Sunday, December 03, 2006

Innocent Christmas


Best marketing-cum-charity campaign ever. Innocent smoothies are being sold with these little woolen hats for Christmas. It's part of a campaign known as "supergran": the hats were made by volunteers and for every drink bought with a hat on, 50p goes to Age Concern, a charity that assists the elderly in the winter. Read more about it here.

The whole idea is just wonderful. When I saw them all in a row at Sainsbury's, each with a different style and colour hat, I nearly flipped. Yet another reason to adore Innocent. The one on the left is my favourite flavour, and the one on the right is a yummy holiday "guest smoothie". Sometimes people just know how to do things right.

P.S. Speaking of doing things right, my MA results came out this Friday. I am happy to say I got a Distinction (highest classification).

posted by Kleio at 8:25 pm

10 Comments:

  • WOW! That's amazing! Did you manage to get al the hats or are there only 2? :oP

    By Blogger The Stallion, at 12/04/2006 8:06 am  

  • Congratulations! :D

    By Blogger Erzulie, at 12/04/2006 10:27 pm  

  • Assistance on in winter?! what about the rest of the year? :S

    And congrats ! :)

    By Anonymous Anonymous, at 12/05/2006 1:09 am  

  • Stallion: There are thousands of hats - each one different from the other. I've gotten three so far because I drink about one Innocent every day or two.

    Erzulie: Thanks! Even though I'm already nearly a full term into the PhD, it feels good to finally get my MA results and get that extra boost of confidence!

    Equalizer: That's very true...what about the rest of the year! But I guess it's because the winter is really the worst time of year for the elderly who might not be able to afford heating, warm clothes, etc. Then again, the hot summers without air conditioning can get pretty brutal too (but that only lasts a couple of weeks).

    Thanks! :)

    By Blogger Kleio, at 12/05/2006 1:48 am  

  • Congratulations :) 3ogbal il phd inshallah :)

    By Anonymous Anonymous, at 12/05/2006 2:36 pm  

  • Hello Kleio,

    First and foremost, let me congratulate you on your successful completion of your MA - and with distinction to boot! I completed an MA in the UK last year but still have not recieved my results. Moreover, congratulations on a finely written and presented blog - I'm surprised I didn't happen upon it earlier!

    I too am a PhD student - in History, at Duke University in the US. I'm curious as to what it is that your thesis topic is. Are you a history student? If so, do you do Gulf history? You have to pardon me for being a little presumptuous, but your blogs do show an interest in the history of Kuwait.

    The reason I ask is that I'm most interested in Gulf history, and I hope to write my dissertation on Gulf (specifically Kuwaiti, although also Bahraini) business expansion into the Indian Ocean (specifically India, East Africa and South Arabia) during the 18th-20th centuries. The topic is actually more detailed than that (and develops by the day!), but I didn't want to go on for too long.

    Anyways, I'm curious as to what it is that you do, which university you study at, etc. Please email me at fab4@duke.edu when you get a chance.

    P.S. Don't worry. I'm no stalker nor do I have any ideas in my head. I just like to see fellow Kuwaiti historians or history enthusiasts and network with them is all.

    By Anonymous Anonymous, at 12/06/2006 9:41 am  

  • BDW: The hats did remind me of them! :) I'm trying to think of something creative to do with the hats now. Any suggestions?

    Spicy Pepper: Thanks! It feels great!

    Boss: Hi there! Thank you for your kind comments. I'm not going to reply here, but on Email. Don't worry, I know you're not a stalker. :) Check your Email this evening.

    By Blogger Kleio, at 12/06/2006 5:42 pm  

  • Cool Concept & Nice tops :)
    U think its under age (less then 16 years old) kids who did those hats?
    hehe

    Congrats 3aw 3aw!

    By Anonymous Anonymous, at 12/06/2006 10:06 pm  

  • P: I'm not sure who exactly made the hats - but based on the pics on the website I think they were mostly sweet old grannies who knitted them, like Betty here. Mamaaa!

    Thanks hun. Couldn't have made it without your moral support. That's why you made it into my acknowledgements!

    By Blogger Kleio, at 12/07/2006 1:27 am  

  • Congrats!

    Btw, I keep meaning to send you a link to one of my favorite blogs but forget. He wrote for Frasier and the past couple of posts have been how Frasier came to be so I know you'll love it ;)

    http://kenlevine.blogspot.com/

    By Blogger Tooomz, at 12/07/2006 6:02 pm  

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